- How is the $2,500 Audit different from the free 1-hour Strategy Session?
- The Strategy Session is a free 60-minute working conversation. We listen, ask sharp questions, and tell you honestly whether the problem you describe is one we can solve, point you to a vendor who can, or call out that AI is the wrong lever entirely. About one in three Strategy Sessions ends with us recommending against any engagement. The Audit is a paid two-week structured deep dive: we sit inside your funnel, instrument the pipeline, read your migrations folder, talk to your team, and produce a ranked roadmap with effort + impact estimates plus a scoped follow-up Project quote. Strategy Session decides whether to start; Audit decides what to build first.
- What is the difference between a Project and a Retainer?
- Project = one specific shipped deliverable, fixed scope, fixed price, ships in 2–3 week cycles. You walk away with running code and a runbook. Retainer = ongoing fractional engineering capacity. A new component ships every 2–3 weeks; we hold roadmap ownership and on-call coverage. Most operators land on Retainer after a successful Project proves the pattern. Project is the right shape when you know exactly what you need; Retainer is the right shape when the work is open-ended and you want a senior engineer steering it.
- Do you require an Audit before a Project?
- Usually yes. The Audit is the work that makes the Project quotable as fixed-price — without it, we'd have to either pad the estimate heavily or bill hourly, neither of which serves you. There is one exception: if you arrive with a clearly-scoped problem (e.g., "we need an inbound voice triage agent against Encompass, here's the call volume, here's the qualification logic"), we can scope directly to a Project. The Audit credit applies to the Project at signing.
- What if I want to start with a Retainer directly?
- We will, occasionally, when there's a track record. If you've referred someone we shipped for, if you have a public-source-of-truth track record of running production AI yourself, or if the work is unambiguously open-ended (e.g., "be our fractional AI lead for two quarters"), we will start at Retainer. The Audit is the standard first step because most cold-start engagements need the scope contract that the Audit produces.
- Are pricing floors negotiable for early-stage operators?
- The Strategy Session is free, always. The Audit is $2,500 — we don't discount because the cost is genuinely low for what it produces and discounting signals we don't value it. The Project floor of $15,000 reflects the smallest shippable production deliverable; below that, the engineering overhead dominates the value and neither side wins. For Series Seed–A operators with cash constraints, we have run reduced-scope Audits and phased Project payment terms; ask directly.
- Why is the Retainer a six-month minimum?
- Below six months, the engagement is consulting, not engineering. Three months of useful output for a fractional engineer typically requires three months of context-building — you would pay for the ramp-up and never get the compound return. Six months gets you 8–10 shipped components, a fully populated .claude/patterns/ library, a runbook, and a team that knows your stack as well as you do. Most retainer engagements renew because the operator wants to keep the compound going, not because they are locked in.